Back to SEO Basics for 2013 – The Ultimate Beginner’s Guide to Monetizing Google
Sometimes the aged veterans can’t even do it right.
So what chance do you have?
I’m a blogger who’s done lazy-man’s SEO for a few years. I’ve had a few dozen posts show up on Google – leading to increased traffic, leads, and sales.
Here’s the thing – I’ve read most everything about SEO Basics. I’m not an expert because a lot of it I’ve never even tried. I’ve read about exotic animals trying to destroy my rankings. I’ve read about blog networks distributed across several hosting accounts and dozens of IP’s. There are optimal percentages of anchor texts between things like keywords, no-follow’s, and unrelated keywords.
I’ve read a lot of it, understood some of it, and implemented very little of it.
Let me break down the ultimate strategy for SEO basics in a very simple way.
Google would be content to see every SEO professional drop dead. They want to kill SEO and everything related to it.
When you think about it, that has to be true.
SEO’s try to get sites to move up the rankings that Google’s algorithm wouldn’t otherwise have put at the top.
It’s a constant battle between the two, but Google is slowly beating the SEO peeps into submission.
So, the ultimate strategy is to make Google believe that your post is relevant, popular, and high-quality without doing any of that trickery that puts you on Google’s radar.
Don’t get me wrong, obviously I don’t get as much traffic as a professional SEOer, or even close. I simply have no desire to keep relearning the game every few months. I don’t want to spend my entire life building crazy networks and learning every nuance.
The thing is, SEO isn’t my main strategy. There’s too much professional competition and I’m not interested in making a career out of it. It’s a nice side strategy, like a few potatoes next to my steak.
I try to keep it simple, and convince Google that my stuff is pretty good. Here it goes:
1. Keyword Stuff
Finding appropriate keywords lets Google know what the main topic of your article is. If you’re writing about swimming pools, head on over to the Google Keyword Tool and type that in. You’ll be given a whole list of similar keywords, the traffic they get, and the competition.
My strategy has always been to go after keywords with 500 – 1,000 searches with low competition. A major SEO pro would probably laugh at that, but I already know I’m not going to compete with the experts.
My strategy is to avoid the keywords that the big time pros are going after (I’m content to pick up the scraps).
I’ll just churn out dozens or even hundreds of articles, and many of them will begin to rank and produce visitors.
2. Optimize Your Page
Here’s how I keep it simple: keyword in the title, description, tags, a few times in the post, and make sure it’s in the URL.
WordPress organizes this all super-well, so you don’t have to know a dang thing about those to be able to do it. You can even download a plugin, like WordPress SEO to organize it more.
3. Create High Quality Links Back to your Site
Back in the day, one of my main strategies was to submit my articles (using an auto-submitter software) to several hundred article directories across the web. It got me a lot of links to my pages, but they were crappy links.
Clearly, Google can tell when your site receives tons of links all at once, and especially coming from sites notorious for providing links to everyone.
Focus on only the best places such as:
- Ezine Articles (the best article directory out there)
- Guest blog sites (myblogguest, guestblogit)
- Comment on relevant blogs in your niche
- Guest blog for high-visibility sites in your niche
- Social Media goodness (Facebook Page, Twitter, and a little Google+ for karma)
I do this for most every post I create. Once you get in a rhythm, it only takes a couple hours on top of writing the post, but those are crucial hours you have to spend.
You’ll be able to compete in your niche by having several small to medium traffic words that each pull in a bit of traffic.
If I were trapped on a desert island, and I could only write one last piece of SEO advice to put in a bottle I would say this:
“Every last part of your SEO has to look as natural as possible.”
I know, that’s like totally sage advice and stuff. I even put it in quotes so it looked official.
BUT… that really is the way Google is going, and they will always look to improve on weeding out unnatural SEO activities.
Google lets you post your content in some places because they know you want to have your content viewed by people. The problems come when you stuff loads of keywords, or 10,000 pages send you links in 1 day.
Focus on creating low-quantity high-quality backlinks from authority sites.
Create stuff that your peeps will feel obligated to share with others. Do you ever watch YouTube videos and you have to share it with your coworkers? Make content that good!
And that’s SEO according to Cameron.
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